Remove Demand Generation Agencies Remove Personalization Remove Public Relations Remove Trends
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Walker Sands Continues Growth With Acquisition of B2B Demand Generation Agency KoMarketing

Walker Sands

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. Deepening Our B2B Demand Gen Expertise. Contact our team here.

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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches.

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Behavioral analytics is critical to your marketing campaign

PureB2B

McKinsey says that organizations that maximize customer behavior data can generate business insights that lead to outperforming their peers by 85% in sales and over 25% in gross margins. Understanding the needs of clients paves the way for faster innovation and personalization.

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5 Ways to Get More People to Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Dominik Elmiger, a digital marketer and teacher at Chartered Institute of Marketing, explains that social allows brands to blur the line between person and company.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Magnet Media is a video production, optimization, and strategy agency. Using Videos for Lead Generation.

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A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.