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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Re-posted with permission.

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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. Most people are pretty good at budgeting for the implementation of it and the services around that. What are, where do you to consistently outsource things to sort of agencies and consultants? How do we use it all day?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: SEOs, agencies, content marketers, and digital marketing generalists.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. One of @ b2bmagazine ’s top B2B agencies. Cambridge, MA – [link].

Twitter 100
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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Marketo's Modern B2B Marketing.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants.

ROI 100
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Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve SEM conversion rates.