Remove Demand Generation Agencies Remove Marketing Automation Remove Salesforce.com Remove White Paper
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No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. B2B Marketing Sales 2.0 Secondly: measurement.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100
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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

People said they couldn’t remember downloading the white paper.” In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. You will immediately start to hear comments such as: “They’re not interested in our product – they only wanted the white paper.”

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The Problem with Account-based Marketing

ANNUITAS

The vendors we work with for demand generation and the technologies we have invested in have yet to grow and evolve to accommodate the account-based approach, forcing us to work within the confines of their systems and continue to make decisions based on demographics, and not firmographics.

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Top 10 B2B Marketing Resources

The Mx Group

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. Demand Gen Report. Demand Gen Report (DGR) is a publisher and content hub for B2B marketing professionals.

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The Problem With Account-Based Marketing

ANNUITAS

The vendors we work with for demand generation and the technologies we have invested in have yet to grow and evolve to accommodate the account-based approach, forcing us to work within the confines of their systems and continue to make decisions based on demographics, and not firmographics.