Square 2 Marketing
OCTOBER 20, 2020
You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.
Metadata
JANUARY 25, 2023
In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper. What is demand generation? Out: gated content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
AUGUST 24, 2015
Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Content plays a critical role in the new world of demand generation, and it goes way beyond branding and thought leadership. Yes, it helps you build credibility.
Strategic-IC
FEBRUARY 16, 2021
How did you enable SDRs to follow up leads? Interesting to see demand generation sitting above one-to-many on one of the slides. Moving from a lead and contact focus to an account level focus has naturally brought our sales and marketing teams together. Audience: How did you enable SDRs to follow up leads?
LEADership
FEBRUARY 20, 2015
Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase.
The Point
JUNE 18, 2013
When a sales person upsells to a financial services company in Germany, certain messages will resonate better compared to a manufacturer in the US. Just as marketers map content to the lead lifecycle (early, mid, late stage), they should also map content to the selling process – industries, products, sales stages, and more.
Ledger Bennett
JULY 24, 2019
With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content.
Expert insights. Personalized for you.
96 
Let's personalize your content