2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls
FunnelEnvy
JANUARY 8, 2024
The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising. Some B2B SaaS businesses contract with marketing agencies to create marketing strategies. The sales function truly begins when the marketing funnel increases demand generation.
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