Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

Lack of professional services is perhaps less an issue since it makes Teradata a more attractive partner to the large consulting firms ( Accenture , CapGemini , etc.) who already use its tools and must be increasingly nervous about competition from IBM’s services group. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

JANUARY 23, 2018

Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. 56% of companies have generated higher quality leads using buyer personas. 24% of companies generated more leads using buyer personas. Is it frustration?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Make no mistake, automation can do wonders for your bottom line -- if you avoid the purchasing pitfalls.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Digital B2B Marketing

NOVEMBER 7, 2013

It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Emphasis on "dynamic."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Act-On Software.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. Because I’m sure you guys always, like us, we always had a big vision for like, hey, this software is going to change the world. And then we broke out of it. Frustrating, it’s a different thing.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52