Remove Deliverability Remove Direct Marketing Remove Event Remove Open Rate
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How to Calculate the ROI of Email Marketing

Optinmonster

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email. Improve Deliverability.

ROI 79
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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. I’ve been hooked ever since.

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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

But for those of you who still find SMS marketing a bit of a mystery, we’re here to explain how it works and the best ways to use it. How SMS marketing works. SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. Our SMS marketing tool has the capabilities for all three.

SMS 98
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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns.

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7 common problems that derail A/B/n email testing success

Martech

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Click here to check it out!