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JULY 10, 2023

Yes, you can turn your attention to more downstream and definitive metrics like transactions completed. They are definitely the most aware, though; the ones that see experimentation in business as a reflection of experimentation in life — the chance to learn how causation works so the link can be leveraged moving forward!

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NOVEMBER 2, 2020

It’s a good A/B testing software for validating options, building advanced personalization scenarios, and segmenting your user base. The multivariate testing option allows users to run combo tests simultaneously. This platform offers extensive tools for A/B testing, multivariate, and split URL experiments.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

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MARCH 9, 2023

If I was a business leader of a firm using Google Optimize, I’d definitely have a dual track approach: 1. Now it is being sunset we’ll definitely see market share increase for the other platforms on the block. The same attitude that made GO ‘just okay’ wouldn’t cut it when you need to prove the ROI of testing to stakeholders.

Optimization 52

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JANUARY 17, 2022

Is it going to be concurrent A/B testing, split testing, or multivariate testing on separate pages across the funnel? Multipage testing is similar to running a bunch of A/B/N and multivariate tests together on multiple pages across the sales funnel. First, check the test’s validity.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

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MARCH 9, 2023

If I was a business leader of a firm using Google Optimize, I’d definitely have a dual track approach: 1. Now it is being sunset we’ll definitely see market share increase for the other platforms on the block. The same attitude that made GO ‘just okay’ wouldn’t cut it when you need to prove the ROI of testing to stakeholders.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

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JUNE 14, 2021

No pre-test analysis. They get an idea for a change and want to test it out, but with no real analysis of how the page currently converts, or even why the change they are testing could make a difference. (It It doesn’t matter if you’re running an A/B, an A/B/n, or a Multivariate test. Not checking validity after the test.

Top of Funnel 105

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APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

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OCTOBER 1, 2018

It’s definitely not about testing button colors, and it’s not about proving to your colleagues that you’re right. Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test.

Optimization 96

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AUGUST 1, 2022

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” They think that the input is business problems and the output is statistically significant valid business solutions. Experimentation is a machine.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105