Remove definition Remove Multivariate analysis Remove ROI Remove Validation
article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. Content analytics tools. Customer analytics tools.

article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Hence, the p-value is a mathematical device to check the validity of the null hypothesis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. Content analytics tools. Customer analytics tools. Sprout Social.

article thumbnail

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

The general murkiness surrounding AI and the fear mongering that’s taken over social media feeds stem from the fact that humans haven’t agreed on a singular definition of intelligence, and thus, an agreed-upon definition of artificial intelligence. No definition = no ceiling on what’s fair game! But sometimes you want learning.

article thumbnail

Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

Yes, you can turn your attention to more downstream and definitive metrics like transactions completed. TL;DR : The ROI of experiments is important. For me, given that I’m a bit of a sucker for semantics, there are two valid interpretations. If we want to keep learning, we must ensure that ROI keeps us in business.

Buy 40
article thumbnail

A/B Testing: A Guide You’ll Want to Bookmark

Convert

This includes: Definition and benefits of A/B testing. Statistical analysis is used to determine the winner of each test. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. As you will see in the definition for multivariable test, it is different than A/B/N test.

article thumbnail

Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

It’s a good A/B testing software for validating options, building advanced personalization scenarios, and segmenting your user base. The multivariate testing option allows users to run combo tests simultaneously. This platform offers extensive tools for A/B testing, multivariate, and split URL experiments.