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How to Sell a Product Without Sounding Salesy

ConvertKit

And if you just did a big eye roll around the word “mindset,” know that without it your affiliate marketing strategy is going to feel scattered, unaligned, and yep…probably salesy. Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Implementation. Implementation.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

It can be difficult to track ROI on content if you haven’t first established the goals of your strategy. Whether you want to focus on campaign-level measurement, show overall influence from your content strategy, or track the ROI of individual content assets, one of the three approaches below can help: 1. Campaign ROI Approach.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. You will most certainly need their expertise in massaging and de-duping the data. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast.

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Lead Optimization: 10 audience questions answered

markempa

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” We work with our Research Partners to achieve just that. It’s key to business success, and it’s no wonder this topic produced excellent questions from our webinar audience.

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Technographics – Backbone of modern B2B

Datafusion Solutions

How can you know which strategy won a client or customer to your cause? With technographic data, it’s possible to hone your marketing strategy even further, for sharper targeting and more exact selling. Other types of data can form the foundation of an ABM strategy. Ditto for tracking campaign ROI.

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Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

Online Marketing Institute

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ).