ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Solution #2: Automate lead routing and matching with LeanData.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” But I also knew that not all of the leads we generated were being followed up. Some leads went unrouted. Reps got the wrong leads. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Manual Lead Generation. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. Intent data. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Manual Lead Generation. There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. Intent data. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52

Content Standard

APRIL 22, 2015

At the lead (or individual) level, consider these KPIs, each of which are also ways we measure lead engagement at Skyword: Lead Source: How was the email address or contact information obtained? On the first sales call, the sales person should ask the lead, “How did you hear about us?”

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40