Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

At the lead (or individual) level, consider these KPIs, each of which are also ways we measure lead engagement at Skyword: Lead Source: How was the email address or contact information obtained? On the first sales call, the sales person should ask the lead, “How did you hear about us?”

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. What is their typical sales cycle? What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48