Customer Experience Matrix
SEPTEMBER 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.
PureB2B
JUNE 13, 2017
Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.
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Biznology
SEPTEMBER 7, 2010
While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. In addition, those Internet businesses do not sell ads through advertising agencies, the way old media does. Image via Wikipedia.
PureB2B
JUNE 13, 2017
Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.
SnapApp
APRIL 5, 2016
Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. We asked B2B marketers which TV show they deemed the most binge-worthy.
PureB2B
NOVEMBER 26, 2019
Click-bait scams are rampant all over the internet. In B2Bs constantly evolving market a page full of plain text will not suffice. There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. Images and Video Content. Add Social Proof. Minimize Distractions.
Biznology
NOVEMBER 8, 2012
Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.
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