Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .
Convince & Convert
APRIL 28, 2010
If you have income in your database, isolate customers in the upper middle tier (for most companies). Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.
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Convince & Convert
SEPTEMBER 14, 2010
Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.
The Point
JUNE 27, 2012
When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites.
The Point
OCTOBER 14, 2010
Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version.
The Point
JULY 13, 2012
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. I have my concerns, however, about extending it to lead nurturing and the email medium. But maybe that’s just me.
SmartBug Media
FEBRUARY 11, 2021
Connecting your social accounts will not only allow you to create and publish social posts from the platform, but it also helps you track audience engagement. HubSpot allows you to connect the following networks: Facebook. YouTube (Marketing Hub Enterprise only). Hubs Setup: Marketing, Sales, and Service. Webinar signups.
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