The Point
JANUARY 24, 2013
Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.
The Point
MAY 6, 2010
Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.
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The Point
OCTOBER 14, 2010
As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. It makes a big difference for SEO and search traffic.
The Point
NOVEMBER 15, 2010
Verticals are often the first place marketers look when segmenting a lead nurturing program, but sometimes that priority is misguided. This is one example where content can drive segmentation. It’s tempting to want your lead nurturing program to magically guide the prospect seamlessly through the sales cycle.
markempa
SEPTEMBER 9, 2013
For example, if that field contains the name of a company, we suspect it’s some kind of advertisement or triggered email. For example, you might say, “We have some new research that marketing executives faced with lead follow-up and lead conversion challenges find very helpful. The “from” field might be a clue.
The Point
DECEMBER 15, 2020
Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.” ” Opens and clicks, for example, are very different metrics.
Customer Experience Matrix
JANUARY 31, 2010
Project management is especially powerful. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.
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