The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Prospects will register for a Webinar because they believe that the information presented is worth a 45-minute investment of their valuable time. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

MAY 6, 2010

Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. How much information does a sales rep have about a qualified lead?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100