Database Marketing Demand Generation Agencies Information Marketing Leads 
The Point
SEPTEMBER 6, 2011
To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. Leveraging social media to help maintain mindshare, keep prospects informed.
The Point
MAY 6, 2010
Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales.
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The Point
JULY 13, 2012
Here’s why: The very nature of Twitter and Facebook means that followers are used to seeing a wide variety of content, precisely as you describe: some if it self-promotional, but much of it informational, or commentary, or sharing of third party content that we think our readers will find relevant or interesting or even humorous.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Reverse IP look up appears to be the new thing here.
Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.
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