Zoominfo

APRIL 9, 2024

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. Enhanced data is a crucial component of a customer-centric approach built to grow long-term, mutually beneficial relationships with customers that drive bottom-line results.

Lead Ranking 130

Lead Ranking CRM Lead Scoring Work Management 130

Zoominfo

MARCH 4, 2018

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits. Enter: social selling.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

FEBRUARY 8, 2023

When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. You should have a purpose in mind while using any tool or platform; using software aimlessly has never benefitted anyone.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

APRIL 9, 2024

To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 15, 2024

This CRM hygiene checklist, developed by the data experts at ZoomInfo, offers a step-by-step guide to creating a scalable, clean CRM that’s primed for the next phase of AI-enabled growth. You might also include new information, such as company revenue and industry trends that were previously missing.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Challenge #1: Poor CRM adoption RevOps teams hear it often: complaints that their CRM system doesn’t provide the necessary data for a sale, or is full of messy, incomplete, and inactionable data.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 30, 2019

Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. Above all else, this branding mistake is the result of poor data hygiene. Mistake #4: Your brand follows every trend. Of course, there’s nothing wrong with adapting to new trends.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Here on The Pipeline, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Strategic-IC

SEPTEMBER 7, 2021

It's all about data hygiene. Consider how you can enhance your first-party data (integrating the right ABI tech with your CRM, where possible). HubSpot social tools - connect up your company social accounts to see who is engaging with your organic posts?. Intent data is a very popular form of Account-based Intelligence.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong. Revenue Impact.

Ning 40

Ning Paid Content Facebook Sales Management 40