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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

This level of tailored and expansive data coverage is unmatched in the B2B lead generation field. Apollo Overview Apollo is a dynamic and AI-powered sales intelligence and engagement platform that’s designed to enhance the efficiency of the entire B2B sales and marketing funnel.

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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

Initiating Sales and Marketing Best Practices Alignment What Problems Exist Without Sales and Marketing Alignment? Plus, without the alignment, the expectations from sales about the quantity and quality of leads can be a moving target—typically putting marketing teams on the defensive and behind the eight-ball.