Data Hygiene Database Marketing Marketing Automation Marketing Leads 
The Point
DECEMBER 15, 2020
Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.
The Point
OCTOBER 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.
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