article thumbnail

ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. Sales development reps can prospect more efficiently by viewing lead ownership right within a ZoomInfo profile.

Zoominfo 173
article thumbnail

ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. That includes: Key firmographic data Annual revenues Employee count Org charts Company tech stack You can also configure SFNA to transfer information from ZoomInfo directly into the Salesforce record.

Zoominfo 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Cleansing Automation: Enhancing Efficiency and Reducing Manual Efforts

Only B2B

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

article thumbnail

Not all B2B and B2C categorizations are alike

Martech

Data hygiene is certainly important in both contexts, too. I’m going back and forth on how to represent this, for instance, on my LinkedIn profile. Further, B2B and B2C marketing share plenty of common aspects. I’m interested to hear what you all think. For instance, should we indicate which type of marketing we work in?

article thumbnail

Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024

DealSignal

However, they may not necessarily align with your current target audience or buyer profile. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. In the past few years, LinkedIn has blown up with thought leaders and B2B influencers consistently posting content.

article thumbnail

How to Build the Ultimate Sales Prospect List

Zoominfo

We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc.

article thumbnail

Troubleshooting your B2B marketing data problems

Biznology

It’s a good idea to send along behavioral data like communications preferences. You might also add a LinkedIn profile URL to the record. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.