Martech

JULY 6, 2022

It’s only natural to lead with your “best foot forward,” and the same can be said for martech vendors who are understandably trying to drive adoption of their products. Another pervasive misconception is that buying martech will magically create leads, pipeline, or revenue.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Another gap occurs in lead scoring.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

SmarkLabs

JANUARY 12, 2023

Keep Your Data Clean. CRM data hygiene is a process that ensures the cleanliness of the data in your CRM. The purpose of it is to keep your data error-free and up to date, while also ensuring it is comprehensive and full of high-quality, relevant information. Ticket and deal pipeline and stages. Use workflows.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

ANNUITAS

FEBRUARY 1, 2011

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean. Develop a Data Map.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information. Maybe what they really mean is “I’m not interested in this topic.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Customer Experience Matrix

APRIL 1, 2009

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Mx Group

APRIL 10, 2018

But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. A good reputation takes work, but it’s worth it.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? What do marketing automation tools do?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Conversica

SEPTEMBER 12, 2018

Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Brand awareness?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. There is a lot that happens before the sales journey begins for a lead.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

AUGUST 3, 2010

- Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40