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Building a Sales Tech Stack? Start with Good Data

Zoominfo

In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Some consider it a purely technical occurrence with missing numbers, outdated data, and incompatible file formats. These are all important considerations, but bad data is so much more. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions.

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Ten tips for customer reactivation

Biznology

Customer value, using indicators like RFM, cumulative margins, or intent signals. Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Clean up your data.

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

This database contains a wealth of information on millions of companies and professionals from various industries worldwide. It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.