DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

JULY 12, 2021

Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

JUNE 29, 2017

Customer value, using indicators like RFM, cumulative margins, or intent signals. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Clean up your data. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

JUNE 16, 2023

Main features: Over 20 million companies are available Proprietary and accurate company technographic data that you can export to your own database Unlimited data access Data on Buying Intent including over 12,000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52