Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Shorten your engagement segmentation period by one-third to one-half. Perform list hygiene.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Litmus

DECEMBER 13, 2021

2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. First, let’s recap the four different types of data. Zero-party data is individual-level data explicitly given to you directly from your audience. Double opt-in (DOI).

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

SalesIntel

JUNE 2, 2021

A website is a vital part of every business, and so is Google Analytics. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Monitor and Utilize Campaign Response Data. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search.

SEO 100

SEO SERP Work Management Lead Ranking 100

Convert

MAY 23, 2023

Full stack testing provides insights for continuous learning and delivering higher quality products. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space. One key component of product experimentation is the use of feature flags.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

SnapApp

OCTOBER 3, 2017

When transitioning from lead to account based, I've also set goals that link lead funnel metrics to account metrics like revenue / lead; leads in target account segments; engagement / account. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. Access to this data is the foundation for making budgetary and, when necessary, process changes. Deal with Bad Data Once and For All: The effective use of marketing automation puts big demands on marketing data, and in most companies that data is in a sorry state.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100