Data Hygiene Demand Generation Lead Sales Management 
LeanData
NOVEMBER 1, 2022
It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . The clock is ticking. Register here and we’ll save your spot!
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?
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DealSignal
APRIL 3, 2023
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?
SmartBug Media
DECEMBER 29, 2021
The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to its well-known counterparts, marketing operations and sales operations (SalesOps). It manages technology infrastructure, data hygiene, reporting, and more to ensure that processes and campaigns are scalable.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
DealSignal
SEPTEMBER 27, 2021
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?
MLT Creative
OCTOBER 25, 2011
That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications. Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing.
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