Data Hygiene Related Topics 
DiscoverOrg
JULY 6, 2016
What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis. This level of upkeep on data makes data hygiene initiatives an uphill battle, and quite frankly, is a huge time suck for salespeople.
DiscoverOrg
JUNE 9, 2017
While it’s impossible to avoid them entirely, good data hygiene may limit exposure. There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap?
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