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What’s new and what’s working, in B2B channel partner marketing

Martech

Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

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How to accelerate your marketing career using generative AI now

Martech

Taking lessons from significant transformations including the rise of the Internet (1990s), the proliferation of mobile (2000s), and the adoption of marketing technology (2010s), here are three essential applications of AI in marketing. 2: Create content in all formats your customers use Content creation and enhancement is the No.

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Sales Experts and Communities to Follow in 2022

Vidyard

Company Onboarding Videos 1.2 FAQ Videos 2. Customer Stories 2.3 Messaging and Positioning 4.3 Pavilion 2.6 He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly.

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Feel the Force of the Dark Funnel

Strategic-IC

You work hard, create great campaigns, put your message out there and then you can’t see its real impact. They don’t REALLY reflect shares through emails, direct messages, or video conversations where someone recommends your brand or drops their friend a link to your website. Slack, Peak Community, Pavilion, etc.

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Company Onboarding Videos 1.2 FAQ Videos 2. Customer Stories 2.3 Messaging and Positioning 4.3 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Contents 1.

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1

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The Best Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

Company Onboarding Videos 1.2 FAQ Videos 2. Customer Stories 2.3 Messaging and Positioning 4.3 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Create Personalized Videos for Different Members of the Buying Committee 1.1.2