customer Segmentation Related Topics 
Chris Koch
NOVEMBER 6, 2009
If you haven’t considered creating an awards program for your target customers, you should. Creating the narrative helps project members focus their efforts and will help sell the effort to others inside the business and with customers. What is the customer need? Increase customer satisfaction. Tweet This Post.
Chris Koch
JULY 22, 2011
Sure, healthcare knows how to sell drugs, but in terms of preparing the customer for the experience of service delivery, fuggedaboudit. Here are some examples: Educate the customer—or don’t. Oh wait, right… Whatever you do, don’t let the customer meet the people who will actually be doing the work. Segment your audience.
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Chris Koch
AUGUST 7, 2009
To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. We began to see the CIO in more segmented way, with different drivers and motivations. Have you tried to segment your CIO audience? And that has big implications for marketers.
Chris Koch
AUGUST 7, 2009
To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. We began to see the CIO in more segmented way, with different drivers and motivations. Have you tried to segment your CIO audience? And that has big implications for marketers. Tweet This Post.
Chris Koch
SEPTEMBER 9, 2011
In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty.
Chris Koch
SEPTEMBER 9, 2011
In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty.
Chris Koch
MARCH 4, 2011
Though most respondents in our How Customers Choose research said the quality of their providers’ thought leadership was pretty good, nearly 40% said it could be better. Existing customers are also looking for new ideas. Too bad more of them aren’t doing it. Then marketers need to provide that relevant content. What do you think?
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