Cintell

DECEMBER 20, 2019

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. What does your prospect HAVE in the “After” state? How does your prospect FEEL in the “Before” state?

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

DECEMBER 28, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 10, 2016

Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Our own research supports this fact, with only 8.2% Justifying the Investment in Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

JANUARY 27, 2016

Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. If your marketing team knows what should go into a buyer persona , they’ve given you a critical strategy tool. Here are some fresh ideas for using this tool to drive more sales: 1.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100