Remove customer video
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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Today, most people use these devices to send text messages, tweets, emails and upload photos and videos. I invite you to subscribe to the PointClear blog so you never miss a post.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. What we are trying to establish is the difference between what the customer used to do and how he does it now.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Because a customer was on this program, she looks for direct quotes that can be used for testimonials. There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. Testimonials. Jane will take the percentage statement as a win.

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Insights on Outbound Conference in Atlanta

ViewPoint

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. I’m able to reach many more companies and salespeople through my video streaming programs.

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. What are some of the keys that made PointClear so successful and continue to be so successful in engaging with prospects and helping to build some pipeline? What are some of the keys to doing that?

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Joe Pulizzi, Newt Barrett.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 13-18, eMetrics Marketing Optimization Summit.