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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Customers need strong business justified solutions, he exclaims. The Force Multiplier Effect of Social Media for Professional Sellers. Sales Coaching - The Use and Abuse of Modeling.

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Insights on Outbound Conference in Atlanta

ViewPoint

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. Social media is NOT a popularity contest – vanity metrics don’t count.” (She

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often. “The connected economy means your customer has moved on-line.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. Thanks, Laura!

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Because a customer was on this program, she looks for direct quotes that can be used for testimonials. There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. Social media. Testimonials.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B.