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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect.

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Insights on Outbound Conference in Atlanta

ViewPoint

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Social media is NOT a popularity contest – vanity metrics don’t count.” (She

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Lead generation , PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them). A lot of marketers make the mistake of thinking that, once you set up your AdWords or social media PPC campaigns, it's like a light switch. Social Media & PR.