customer 
Biznology
APRIL 6, 2016
Business marketers are always complaining about their customer data. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. The research results. It’s a mess.”
ViewPoint
APRIL 18, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Via Funnelholic.
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Biznology
FEBRUARY 2, 2017
She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing. Thanks, Laura! How satisfying.
ViewPoint
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.
ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Needs what the company sells.
ViewPoint
JULY 26, 2018
Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Because a customer was on this program, she looks for direct quotes that can be used for testimonials. Testimonials. Social media.
Onalytica B2B
FEBRUARY 24, 2016
According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. “The connected economy means your customer has moved on-line.
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