Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Probably the biggest buzzword of 2017 across the board has been AI. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 26, 2024

You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. Checking your social media profiles and asking your customer service team to find out if there are questions you keep getting. Follow these best practice guidelines for webinar presenters.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Embedding from B2B review sites may be open only to paid customers. For example, if you’re a dog lover like me, you can turn to YouTube for reviews of a pet toy’s durability. Enter third-party review websites. Click To Tweet.

Amazon 110

Amazon Peer-to-peer Lead Scoring Lead Ranking 110

ClearVoice

JANUARY 8, 2019

And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right? Start by documenting the big picture of who your ideal customers are. Who are we trying to reach?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111