Kapost

MARCH 17, 2017

Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Determine Brand Guidelines. From here, document your brand guidelines. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Align on Taxonomy. Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Content Marketing Institute

JUNE 26, 2018

For example, if you’re a dog lover like me, you can turn to YouTube for reviews of a pet toy’s durability. YouTube is a growing source for reviews and Amazon is exploring video reviews too. This article was reviewed and edited independently to ensure that it adheres to the same editorial guidelines as all blog posts.

Amazon 109

Amazon Peer-to-peer Lead Scoring Lead Ranking 109

Adobe Experience Cloud Blog

OCTOBER 1, 2018

As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. She started by partnering with Hank Green, a YouTube science sensation who already had an avid following of young people—the same audience Emerson was looking to recruit. We spend oodles of hours working out the kinks of our branding.

Brand Identity 134

Brand Identity Branding B2B Thought Leadership Television marketing 134

ClearVoice

JANUARY 8, 2019

Are brand and style guidelines established and are they formally documented? Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Webbiquity

SEPTEMBER 10, 2012

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Then I was recruited to work in the Exhibitions Department. Been there ever since.” ” Maria Pergolino.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Then I was recruited to work in the Exhibitions Department. Been there ever since.” ” Maria Pergolino.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

The project created two pieces of deeply resonant content: first, the experience of the people in India and Pakistan, and second, the experiences of over 2 billion viewers who have watched the video since it was uploaded to YouTube in May. Blogs can become eBooks, eBooks can become infographics, infographics can become slidedecks.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Content 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Another is the continuing depreciation of automated techniques (as seen in the most recent Google Webmaster Guidelines updates). It of course takes systems to produce this depth of measurement, but new systems–including the recent Marketo – Kapost integration–is making this level of analysis possible.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

ClearVoice

DECEMBER 10, 2018

Several of my state-level politicians have started to reach out to me, as their constituent, to keep in touch via YouTube and/or email updates on what they are doing in the state legislature. Most chatbot builders have followed the same guideline. Politician bots. Be honest with your audience. DialogFlow.

Marketing AI 100

Marketing AI Facebook Ad Building Marketing Automation Services 100