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Marketing Craftmanship
MAY 13, 2020
Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. If the process yields any new customers, the event is considered a success. Industry Events.
Marketing Craftmanship
AUGUST 7, 2011
Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Brand Sabotage May Warrant Ninja Tactics.
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Marketing Craftmanship
JULY 4, 2011
Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. Social media will not drive customer experience.
Marketing Craftmanship
JULY 15, 2011
The lesson in this for BMW of North America is that by dealing with me fairly, they created a lifelong customer. Demonstrate that you either have nothing to lose, that you have a few screws loose, or both. I believe BMW does live up to its Ultimate Driving Machine claim, and I currently drive a 2011 328xi for that reason.
Marketing Craftmanship
APRIL 17, 2011
Google, Twitter and TurboTax notwithstanding, as a knowledge worker, I take some solace in having seen that information and tools are often no substitute for experience. So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS.
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