Canadian Marketing Association

APRIL 9, 2015

B2B customers are regular people too. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. The verdict is in. We can thank digital for this.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Marketing Insider Group

JANUARY 2, 2013

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6 The new buying process.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

As noted in Forbes, “Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: ‘Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. One Key Similarity.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147