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A Big (Data) Day for B2B

Engagio

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

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15 Stats That Prove the Power of Sales and Marketing Alignment

Hubspot

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers.

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How to Seize the Elusive Goal of Marketing and Sales Alignment

Vision Edge Marketing

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

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Why Data Will Eat the World

Engagio

That’s why I’m so thrilled to announce that Demandbase has made the bold move to acquire not just one leading B2B data provider, but two: InsideView , the leader in sales and marketing intelligence including firmographic and contact data, and DemandMatrix , the best provider of technographic data and intelligence.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . Define your ideal customer profile (ICP). Who are your best customers? ABM is not new.

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester B2B

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. To get the conversation going, Tracy Eiler, InsideView’s […].

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. combines customer focused processes with Web 2.0 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. It is a question."