chiefmartech

DECEMBER 21, 2015

The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A).

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

LeanData

JUNE 22, 2017

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera. Then I met Evan Liang.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera. Then I met Evan Liang.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The best success with nurturing will come when you understand the buying phases of your customers and prospects and develop a nurture program that aligns to those phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Service oriented: patient, great communicator, executive facing, customer focused. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. You also will want to define standards, data, procedures, and systems. Assess (qualify): question, filter, and prioritize.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Martech

SEPTEMBER 10, 2021

Unified customer data as table stakes. Of the latter, unified customer data should become your first priority. And this means first grappling with the full lifecycle of customer data, which has at least five phases: Data Ingestion : You have to first ingest all kinds of data from zero-, 1st-, 2nd- and 3rd-party data sources.

Digital Asset Management 102

Digital Asset Management De-duping Enterprise Management Personalization 102

DiscoverOrg

MAY 7, 2019

Creating an Ideal Customer Profile. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

The platform is very easy to use and is backed by a world-class customer success team that will make sure you get the most out of the platform. Predict future outcomes – like ideal customers, account buying stage, and key buying center contacts – with historical and real-time behavioral data. Cons: Downsides are minimal.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. ” What is a persona? Do they get it?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 More significantly, all departments are now able to provide consumers with consistent, customized service. More significantly, all departments are now able to provide consumers with consistent, customized service. percent between 2021 and 2028.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Datafusion Solutions

AUGUST 21, 2020

Technographics is all about better understanding a customer through analysis of their technology stack. Thus, B2B companies can exploit technographic data to qualify prospects. On the client acquisition side of things, ABM is all about showing your prospective clients that you know something about them and understand their needs.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Adobe Experience Cloud Blog

MARCH 20, 2013

Best Practice #2: Deliver Targeted, Relevant Content When it Counts–Understand your Prospects’ Buying Cycle. Marketing personas are imaginary versions of your prospects, customers, influencers and users. Best Practice #4: Don’t Shove Datasheets in Your Prospect’s Face–Craft the right message, at the right time.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. You must get buy-in and sign-off from your Sales and Customer Success counterparts. Intent data. BUT… as you may be able to guess, it’s hard to scale.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. It takes the collective wisdom of your entire customer-facing team to effectively select the right accounts. Intent data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52