Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Zoominfo

MARCH 31, 2024

Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page. Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Content Standard

MAY 12, 2021

Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. Social feedback or customer service engagement can provide real-time data, while a survey may take months to implement, analyze, and incorporate.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Bannerflow

NOVEMBER 15, 2018

Walking past a dynamic, HD quality, full motion digital billboard with a simple repurposed press ad will be a thing of the past – dynamic content is the way forward. For a start the out-of-home industry is already going through a digital revolution – with video at the heart of it.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Mailmunch

MAY 24, 2021

Statistical data shows that a majority of buyers seek out testimonials before making a purchasing decision. According to the Local Consumer Review Survey from 2020 : 93% of US consumers use the internet to discover local businesses. 94% of those surveyed said that a positive review would make them more likely to use a business.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Single Grain

AUGUST 3, 2021

” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). (Curata, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45