Bluetext

MAY 8, 2023

SLA (Service Level Agreement) A contract (sometimes it’s internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. MOFU (Middle of the Funnel) The stage of the customer journey where a potential customer is considering your product or service.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

EveryoneSocial

JANUARY 27, 2021

Advocacy marketing is the process and strategy that encourages and equips employees and customers to share their enthusiasm for your company’s brand, products, services, or experiences. This buzz is created through social media, online reviews, and word of mouth. Advocacy Marketing Defined. Types of advocacy marketing.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

AUGUST 30, 2019

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. Increase sales.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Moz

MARCH 14, 2021

Google My Business (GMB) is a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos. Customer actions, like website visits, phone calls, messaging, and requests for driving directions.

Google 66

Google Digital Asset Management Lead Ranking Paid Search Agency 66

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

SmartBug Media

OCTOBER 19, 2021

Customers have the power to influence buying decisions from those around them, and you have the power to influence your customers by delivering value and creating amazing experiences. When you deliver value and delight your customers with an amazing experience, it creates fans that later on turn into promoters of your brand.

Trends 59

Trends Paid Search Agency WOM Outreach 59

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28