DivvyHQ
JUNE 24, 2019
If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. Publishing. With a couple of caveats.
Marketing Insider Group
FEBRUARY 15, 2021
Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. Solves a challenge: Customers are seeking answers when they go to Google and search. All the content currently published on a topic likely has the same themes and points. Find Your Angle.
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Martech
SEPTEMBER 27, 2021
“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.
Webbiquity
AUGUST 7, 2020
But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. The idea of SEO is to make your brand highly visible so prospects and customers will find you when they need what you sell.
Moz
NOVEMBER 2, 2020
72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. If conscious local shopping is the goal, education is the key to helping customers make informed choices.
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. Don’t ever let someone treat you like you just click “publish”. You’ll prioritize approachability in every customer interaction. You’ll keep brands and customers on the same page.
chiefmartech
JUNE 19, 2023
This might be data , for instance, if you want to analyze products (one dataset) that have been sold to customers (another dataset). Or it might be steps in a workflow , app, or customer experience — e.g., when a prospect fills out a form, add or update them in your CRM and email them the report they requested.
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