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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

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What the Local Customer Service Ecosystem Looks Like in 2019

Moz

Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. What is local customer service in 2019? to promote loyalty and word-of-mouth.

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Ultimate Guide to Ecommerce Link Building 2023

Valasys

Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth. Ecommerce link building in 2023 is a crucial strategy to enhance your online presence and attract targeted customers.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.