Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 114

Top of Funnel Activities Intent Signal Advertising Channels 114

Choozle

SEPTEMBER 20, 2021

It’s become more important than ever to be present with consumers and understand their behaviors and preferences from the start of their shopping journey. Search retargeting utilizes users’ online search and browsing activity, allowing you to reach an audience showing intent signals around making a car purchase.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Personalization drives engagement.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. Third-party intent (native keyword-based intent, integrated Bombora topics). ” Customer Presentations: RepTrak & Windstream.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

APRIL 19, 2022

With true content syndication — which, in addition to blog posts and longer articles, can and should include different content formats, such as infographics, videos, audio, and slide presentations—you publish your existing content on third-party websites, getting it in front of a different audience who it otherwise would never have reached.

Top of Funnel 62

Top of Funnel Content RSS Youtube 62