Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. Third-party intent (native keyword-based intent, integrated Bombora topics). It provides aggregate and channel-specific forecasts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Martech Advisor

FEBRUARY 20, 2020

In this article, Our Editor-in-Chief explains what a data management platform (DMP) is, who needs it and why, the DMP deployment best practices, followed by a carefully curated list of top 10 data management platforms/ software you should consider for 2020. Table of Contents. What is a Data Management Platform (DMP)?

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84