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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

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Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

By February, Facebook-dependent new media company LittleThings shut down its operation , citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media. Seven months after the algorithm change, data from social management platform. Source: Buffer. new age of search.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. The killer app isn’t information, it’s curation. Social curation at work.

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Tools to Master the New Content Workflow

RebelMouse

That's why we've created a workflow for our publishing solution that nurtures a community of creators. For example, an editor may not be able to see as many stats as a user with administrative rights. We also offer strategy services to make sure your media property reaches its biggest audience at scale while still generating revenue.

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Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? How and when to choose a DMP solution. Top 10 Data Management Platforms (DMPs) for 2020!

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Why Your Site Needs a Progressive Web App

RebelMouse

PWAs can use every app-like function, too, including location services, push notifications, and even your camera. For example, if a user is looking at a PWA on an airplane, the publisher will still be credited with those pageviews when the plane lands and the user gets back online. Does My Site Need a PWA? They can even work offline.

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