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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Does that mean Google search stats are the only ones that matter? But — just how valuable is a page-one ranking? Start With a Question.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. Too many new testers will stop a campaign once it hits ‘stat sig’ causing them to get false data. For example: “CTR lift test – XYZ client – March 1st-14th 2021”.

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New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

ROI ranked #7 on the list of marketers’ priorities, trailing CTR and number of clicks. The stats in this article are a good start, but they're just a small sampling of what you’ll find in the full report. Just Keep Swimming, Just Keep Swimming. Check out the full 2017 Marketing Benchmark Report from Marketo.

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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

ClickZ

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Part of how we do that is by sampling within a given market. She’s helped grow the company from a few hundred customers to now more than 37,000. Sarah holds a J.D. Rob is VP of R&D at Moz.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

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Who’s Driving the Data Movement? Social Media Managers

Buffer

One of the great things about social stats is that they span the spectrum from micro (clicks on a single tweet, for instance) to macro. 15 key stats from social media. Clickthru rate (CTR) — A useful measure for advertising. A sample social media report from Buffer Analyze. Case in point: sentiment.