Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. What are best practices for testing dynamic content?

Webinar Metrics 82

Webinar Metrics Privacy Protection Privacy Open Rate 82

Binary Demand

APRIL 19, 2024

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Single Grain

AUGUST 7, 2023

As a result, they: had a 450% CTR increase reached 6.8 video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Here are 4 best practices for QA of A/B tests: Develop a QA strategy Identify what to QA Focus on page experience Align QA with conversion goals. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52