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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Ensure fast loading times and mobile-friendliness.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101
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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEM Is Not Good For Branding.

SEM 100
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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. What is SEO? What is PPC?

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

Native search ads are commonly referred to search engine marketing (SEM). Paid search units appear at the top and bottom of the search engine result pages (SERPs). Mobile Native Ads. Native advertising for desktop and mobile devices works the same way. Image Source: Mobile Marketing Association.